Victorinox: Store Launch

We were contacted by Blonstein & Associated to visit the Victorinox store in Bond Street to see what urban disciplines could work in the shop space on the proposed launch night.

We worked closely with both Blonstein & Associates and the Choreographer (Vikki Burns) to choreographe 3 seperate elements that were to be performed on launch night in front of a crowd of celebs & VIP's.   

"The urban heroes were crucial to the dynamic centre piece of the Victorinox Store launch. Working with our choreographer to develop a tight and stylish performance they were extremely skilled and professional. A pleasure to work with." - Brian Jones - Event Producer - Blonstein & Associates.

There was an opening sequence for PR photos which involved the heroes arriving in a branded taxi , exiting via the windows, pulling off some flips and spins and cooly putting on their shades and walking through the store entrance, to the astonishment of the guests.

Then during the evening the heroes performed adrenalin packed routines in the amazing glass staircase area, working with the aerieal artists to create a fast pace punchy routine to wow the crowds and showcase the Victorinox clothes that the heroes were wearing.