Nissan: Nissan Qashqai

We worked closely with Hyperspace, EBM, Nissan & Staniforth PR to chose relevant locations for the filming of the viral and the experiential activity to promote the Qashqai challenge event.

Nissan featured 3 of the Urban Heroes athletes in a viral for the Qashqai filmed around Waterloo to create interest in the Qashqai challenge at the Tate Modern. This viral was featured in the Evening Standard, London tonight and BBC news. Six other free runners performed across a couple of days putting on short burst shows in high footfall hot spots within a 2 mile area of the South Bank to create interest in Qashqai challenge event which was to be held at the Tate Modern.

We also provided a photographer and videographer specialised in urban movement as the client wanted a video / photographic diary of the event.

"The guys were fantastic ! The news coverage was amasing ! Both the client and PR company were really happy with the outcome.

Gilly Quigley - Hyperspace