Master Shortie Promo: University Promo

Urban Heroes was approached by PD3 Ltd with a brief to provide 3 funky looking dancers who could interact with and hype a crowd.

The actual promo was to get people excited about the up - coming Master Shortie gig at Indigo O2. The target audience for this activity were the cool kids at university, specifically London based unis.

The guys rocked up to a number of different universities over a 2 day period focusing on the student unions, libraries, on-campus cafes and other hotspots. Once in these locations there were various mechanisms of engaging with the public :

They gave out promo flyers,

They hosted the "Dance Like A White Guy" competition, footage of which was uploaded to the blog (www.mastershortieonthestreet.blogspot.com).

They gave out "I danced like a white boy" tshirts as well as free tickets to those with the best moves.

If you check out the video and blog it seems everyone had a good time in the sunshine !