Live Nation: O2 Wireless Festival 08

5 Urban Heroes athletes were hired by Live Nation (the event organisers) for the duration of the O2 Wireless Festival. There were 2 x football freestylers, 2 x powerbockers & 1 x BMX flatlander. The athletes brief was to entertain festival goers. This was approached in 2 ways - firstly going around the event and where there were groups of people the athletes would give an energetic burst performance and then move on, so leaving people always wanting more. Secondly every hour the athletes performed on a designated staged area, which allowed festival goers to see more of a performance, take pictures and video and even speak to the athletes.