Duracell: Trade Promotion

We were hired by marketing agency Touch on behalf of Duracell to promote the relaunch and new advertising campaign for the trade arm of Duracell. This was achieved by using free runners to imply the endless energy that is synonymous with Duracell batteries. The other link was the TV advert which featured the Duracell bunny free running across urban roof tops.

The first event was at Asda's head office and the other at Proctor & Gamble's head office, where the event was to generate awareness of the forthcoming campaign.

This then lead to a number of roadshow events where the free runners performed in front of crowds while promo staff sampled and handed out promotional items. The events took place in Leicester Sq in London, Leeds city centre, Glasgow city centre and Bluewater shopping centre.

We were involved on various elements of the project, from the design of the apparatus used by the free runners, to the provision of the DJ & sound.

‘We have used Urban Heroes for a number of events for one of our blue chip clients and we have had nothing but positive reactions to the events. Booking and scheduling was smoothly managed and the athletes were well briefed and organised. On site, they were great fun to work with, enthusiastic and brought our event to life with their amazing skills! Everyone who saw the events was impressed and they were a great success for our client.’ - Kirsty Abram - Account Director - Touch Media Solutions.