Canon: Canon Eos

This activity for Canon was centred around an ad shoot for footage, soon to be released on Digital escalator panels on the tube and transvision screens. Nathan and John star in the advert and to make more of an event of it all 4 athletes also performed for crowds in and around Brick Lane in the east end of London.

“When Itchy were asked to produce a trade and consumer marketing campaign for Canon and their agencies, featuring free runners and freestyle footballers, we chose to work with Urban Heroes. Throughout, we found Justin and his team, helpful, engaging and responsive. His staff on the day were polite, well mannered and hard working and made sure that there acrobatics attracted crowds of the right target audience, in a high footfall area of London. From branded clothing to working with the camera crews and their extensive story boarding over a 12 hour shoot, nothing was too much trouble. Urban Heroes helped make a complicated event run smoothly and successfully. We would have no question about working with them again”

Ian Merricks - MD Itchy Media