Body Shop: Body Shop Promo

We were briefed by expereintial agency Hotcow to put together teams of Urban Heroes who could skate, break and dance for a campaign to be run nationwide for Body Shop.

Firstly we put together 3 teams of 4 x multi talented individuals who we then organised to attend a briefing day with both client and agency present, to find out about the specifics of the campaign. After this briefing our choreographer worked with all the Heroes to put together a routine that incorporated, dance, breaking and skating, which could be performed at the various campaign locations.

The campaign then took place on 3 consecutive Saturdays in 9 different locations in total - London, Birmingham, Manchester, Brighton, Bluewater, Glasgow, Croydon, Newcastle & Liverpool.

This campaign was all about creating an impact for shoppers and letting them see that Bodyshop was back stocking certain popular items that had been phased out some time ago. Hence the retro feel to the whole campaign.